AI Tool to Monitor Online Food Sales
India’s Food Safety and Standards Authority of India (FSSAI) is piloting an artificial‑intelligence (AI) system that will automatically flag food‑safety violations on e‑commerce platforms. Chief executive officer Rajit Punhani told Moneycontrol that the regulator is working with the Ministry of Electronics and Information Technology (MeitY) to deploy the tool, which will initially target online marketplaces where non‑compliance can be detected more easily through digital footprints.
Expanded Oversight of Dark Stores and Cloud Kitchens
The move comes as the online food‑delivery sector has exploded, creating a vast network of sellers, dark stores and cloud kitchens that need regular scrutiny. FSSAI has broadened its licensing and inspection framework to cover these venues, with state food safety authorities stepping up checks on refrigeration, cold‑chain integrity and hygiene standards. High‑risk products such as dairy, meat, eggs, poultry, spices and honey are subject to more frequent inspections, and businesses with a history of violations are placed in a higher‑risk category.
Responsibilities of E‑commerce Platforms
Punhani emphasised that e‑commerce companies cannot abdicate responsibility for the food sold on their sites. “They cannot say they are merely intermediaries; they must ensure that the products meet safety standards,” he said. The AI system will also verify that the information displayed on the platform matches the physical label of the product, ensuring transparency for consumers.
Risk‑Based Inspection Approach
FSSAI’s inspection strategy is risk‑based rather than uniform. The regulator uses software to identify which dark stores or products warrant closer scrutiny. Manufacturers are required to conduct bi‑annual testing and upload results to the FSSAI portal, feeding data into the AI system and helping to prioritise inspections.
The stepped‑up enforcement is part of a broader effort to improve compliance across the food industry. While inspections and enforcement actions are not new, heightened consumer awareness, social‑media scrutiny and increased activity by state food safety commissioners have brought these actions into sharper public focus.
Future Outlook
FSSAI expects the inspection drive to continue, but the intensity of inspections may ease if compliance levels rise substantially. The AI tool is still in the testing phase, and its effectiveness will determine how the regulator scales the initiative across the country.
Takeaway
The AI‑driven approach marks a significant shift in how India monitors food safety in the digital age, aiming to protect consumers while keeping pace with the rapid growth of online food sales.
