Axis Launches Goal‑Based Shagun SIP – Accumulate Gold & Silver by Grams, Not Rupees

NEWZA Financial IntelligenceNEWZAFinancial Intelligence Feed

Key Financial Takeaways

  • Shagun SIP lets investors set gram targets (up to 25 kg gold, 50 kg silver) and the plan auto‑calculates monthly rupee amounts.
  • Investments flow into Axis Gold Fund and Axis Silver Fund of Fund, which hold ETF units, not physical metal.
  • Launched on 31 August, the feature adds a goal‑based layer to existing SIPs, with a minimum contribution of Rs 100.

What Is Shagun SIP? Axis Mutual Fund’s Shagun SIP is a digital, goal‑based investment tool that lets investors target a specific quantity of gold or silver in grams. Instead of committing a fixed rupee amount each month, the plan calculates how much needs to be invested to reach the desired gram target over a chosen period. Launched on 31 August, the feature is available for the Axis Gold Fund and Axis Silver Fund of Fund.

How It Works and What It Offers Investors can set accumulation goals of up to 25 kg for gold and 50 kg for silver. The system then determines the monthly rupee contribution required, adjusting for fluctuations in metal prices. Although the money is invested in mutual‑fund units, the underlying assets are Axis Gold ETF and Axis Silver ETF, so the returns are tied to the market value of gold and silver, not to physical bullion.

The key difference from a conventional SIP is the focus on quantity rather than rupees. A regular SIP might have a fixed monthly amount (minimum Rs 100), whereas Shagun SIP starts with a gram‑target and automatically scales the rupee input as the price moves. This approach is particularly useful for long‑term goal‑setting, such as planning for a wedding or a future purchase that requires a specific amount of gold.

Practical Takeaways for Investors * **Goal‑Based Flexibility** – Set a target of 10 kg gold or 20 kg silver and let the plan adjust your monthly investment. * **ETF Exposure** – Your money goes into Axis Gold/ Silver ETFs, offering liquidity and professional management. * **Digital Convenience** – The entire process is online, with real‑time updates on your progress toward the gram target.

With Shagun SIP, Axis Mutual Fund adds a new dimension to precious‑metal investing, blending the traditional SIP framework with a clear, measurable goal that resonates with investors who think in grams rather than rupees.