SEBI has broadened its investor education programmes during FY26 by adding artificial intelligence, digital learning and on‑ground awareness initiatives. The regulator introduced a multilingual AI campaign and partnered with the Ministry of Panchayati Raj to reach rural areas. The goal is to protect investors and improve financial knowledge.
A key part of the strategy is a nationwide training programme that works with block‑level and gram panchayat representatives. These local leaders learn how to explain personal finance, regulated products, the securities market and how to avoid Ponzi schemes and cyber fraud. The pilot phase trained more than 550 trainers across Maharashtra, Chhattisgarh, Tripura, Uttarakhand and Gujarat.
In addition to rural outreach, SEBI used AI to engage investors directly. It launched a voice‑calling campaign in eight Indian languages, including Hindi, Gujarati and Tamil. The pilot reached about 360,000 investors and generated almost 400,000 minutes of conversation in less than a week.
The calls were made from SEBI’s authorised number and answered common questions about the SEBI Check tool and validated UPI handles, helping investors spot genuine intermediaries.
SEBI also expanded its digital education. An online Investor Awareness Test, run with the National Institute of Securities Markets, had nearly 229,000 enrolments, with 161,000 participants taking the assessment. Study material is free on SEBI’s website in English, Hindi, Marathi and Bengali.
Physical outreach also grew. SEBI conducted 1,802 Regional Investor Seminars across 526 districts in 35 states and Union Territories. AMFI and asset managers organised 18,342 programmes in 573 districts, while SEBI‑recognised associations held 122 more.
The regulator introduced R(AI)DAR, an AI tool that monitors mutual fund advertisements for compliance with advertising guidelines. This helps ensure that marketing material meets regulatory standards.
Overall, SEBI’s multi‑layered approach—AI, training, online tests and seminars—aims to make financial knowledge accessible to all Indians, especially those in rural communities.